1984 G.I. Joe Amphibious Personnel Carrier Advertisement

When I wrote about action figure carrying cases a few years ago one of the styles mentioned was the case + vehicle combination design. These carrying cases served two purposes, and an excellent example of such a case is the 1983 G.I. Joe APC toy (see yojoe.com).

Just how much did the G.I. Joe APC cost when it was new? That’s where this 1984 newspaper ad becomes a vital resource. $12.97 on sale! That’s $29.84 in today’s dollars and if anyone out there has a MIB G.I. Joe Amphibious Personnel Carrier for $30 please contact me right now.

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