Spotted Online – Fast Company Talks Nike Design
Fast Company magazine (at Amazon.com*) continues to have fun articles that you should be reading. Last week, as a follow up to Nike shoes collapsing during games, the site posted “How Nike Turned An Italian Suit Label Into The Air Jordan XX9s” and gave us a peek at how Nike is re-engineering their shoes in an attempt to make them more durable.
“To use the process for Flightweave, Bruce and his team needed to figure out how to adapt this 250-year-old technique to do something it had been never meant to do: make a shoe.”
Fascinating stuff and way outside of my normal experiences. But reading the article, and seeing how Nike — like Mattel (see this post) — has their own R&D processes that are far beyond anything I ever imagined, makes me start to wonder just what else some of the larger companies out there are working on.
If Mattel has an R&D department made of scientists . . . well, what’s Disney got hidden in some secretive Area 51-like complex of the entertainment industry?
Related articles
- Nike SB x Air Jordan 1 by Lance Mountain (hypebeast.com)
