Spotted Online – Rise of the Beasts Review at 16bit.com

Over at 16bit.com Adam takes a look at the Rise of the Beasts rhino action figure, giving us a good peek at the toy and sharing his thoughts on the design . . . as well as on the independent toy market. Check the review, and then visit the Little Rubber Guys store to order your own Rise of the Beasts action figures.

Visit 16bit.com!
Visit 16bit.com!

. . . there’s no billion dollar manufacturer, there’s no real marketing campaign. It’s a few guys and a garage and a factory in China . . .

Absolutely agree, Adam! I think something many collectors and toy fans don’t quite understand is sense of scale when we’re talking about small toymakers. The majority of these small operations are labors of love, taken on because the creator wants a toy and not because it’s a profitable business. Expecting that a toy from a one or two man operation to come at the same price point as an action figure from Mattel or Hasbro — about $10 billion in business each year combined — is unrealistic.