“Our entire stock of popular G.I. Joe Action Figures & Accessories NOW ON SALE.”

An important part of constructing a book of G.I. Joe newspaper ads of the eighties includes chasing down ads, and as long as I keep running across treasures like this one from 1984 then everything will work out just fine. I’m still unsure of how big the finished book will be, but I suspect we’re looking at a 64-page hardcover once I put the finishing touches on the new title.

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