Star Wars Sonic Land Speeder at JCPenny in 1979

December 1, 1979. The JC Penny’s exclusive Sonic Land Speeder by Kenner makes an appearance in this otherwise uneventful newspaper advertisement. Only $10 for the Sonic Land Speeder? Whoa! I had thought for sure that this toy was a lot more expensive than that, but the ad clearly shows us that even the regular price was only $12.97, meaning that as a kid I truly had no clue what toys cost.

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