Walt Disney’s 1957 Flowchart Sketch is Fabulous
I ran across this sketch in an article at the Economist site, and the longer I stare at the flowchart the more impressed I am with Disney’s genius. George Lucas is often credited with the media licensing and IP-building that has happened since Star Wars hit theaters in 1977, but we must admit that Walt Disney’s vision of brand-building goes back decades before Lucas even had the idea for Star Wars.
How I hadn’t seen this sketch before last week is one of those questions I’ll never be able to answer. Regardless of when I encountered it, though, this is a visionary work and following the connections between different parts of the Disney empire (as Walt saw them in 1957) is as educational as it is exciting. My favorite connection? “Exploits films.” I love that!
Does anyone know where I can find a poster-sized version of this? I need it for my office.
Related articles
- Star Wars: Shadows of the Empire Soundtrack in Billboard Magazine (battlegrip.com)
- Star Wars and Toy Hype in May of 1999 (battlegrip.com)