The Sears Wishbook was always one of the best parts of Christmas when I was a kid, and this spread showcasing G.I. Joe toys in 1985 has some really fun treats for kids of all ages. The G.I. Joe Aircraft Carrier likely caught your eye first, but it’s the exclusive Crimson Guard vehicles — C.A.T. (Crimson Attack Tank) and the S.M.S. (Sentry Missile System) — that are the real star of the toys shown.
It’s good to see that the Hasbro of the eighties hadn’t forgotten the G.I. Joe tricks of the sixties. In GI Joe: The Complete Story of America’s Favorite Man of Action* Don Levine says:
“The word special was very important, and the sales reps in the field were coming to us asking for packages that they could offer to accounts like Sears Roebuck, Montgomery Ward, or J.C. Penny.”
- Spotted Online – G.I. Joe Subscription Big Boa Review at It’s All True (battlegrip.com)
- G.I. Joe Trading Card Game “Armored Strike” Advertisement (battlegrip.com)
- Throwback Thursday – GI Joe Flash and Destro: My First Two Joes. (thefwoosh.com)