2002 Ecko Unltd. Punisher Advertisement

If you’ve not read Unlabel: Selling You Without Selling Out then you really should track down a copy and read through the book. I mentioned this title back in 2014, and it is a fascinating look at the history of the company and a semi-autobiography of Marc Ecko. A truly fun and educational read!

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So, what does that have to do with a Punisher advertisement from Toyfare magazine in 2002? I believe that reading Unlabel will provide you with a new outlook on the company and a greater respect for what Ecko did to turn his ideas into something large enough that we started to see pop culture clothing like this Punisher jacket. It isn’t toys or games, yes, but it is still a fantastic piece of recent pop history and a hell of a fun read.