Way back in 2013, when Hasbro’s 6-inch scale Star Wars Black series* was first announced, I took a fairly unpopular stance on the line’s potential, posting Five Reasons Why Hasbro’s “Star Wars Black” Will Fail to the site and drawing some heat. Well, it turns out that my old post has been making the rounds and it is time to revisit the subject.
And here it is, kids! The last page of Kenner’s 1974 catalog meaning that we’ve now seen sixteen pages and a total of fourteen different comic-style advertisements for the Kenner toys of the seventies. The last ad I’m sharing isn’t the last ad in the catalog (that would be the Snoopy Pencil Sharpener), but because of the way I divided up the pages this Spirograph page comes in at the end of the fun.
For more Spirograph fun there’s this 1967 Popular Science article. Yes, the Spirograph is an old toy.
And that’s it, the entire 1974 Kenner catalog posted and ready for the world to discover and enjoy. These pages are certain to be fantastic reference material in the distant future, right?
Before the magic of VCRs, kids would find themselves with toys that held the promise of watching cartoons and such on demand. I know that in today’s world — I have Hulu and Netflix sitting there ready at any time of day — the concept of a toy designed just to show films and images seems weird, but in the seventies the Cassette Movie Viewer from Kenner was a miraculous toy. Look, kids! You can watch The Flintstones, Bugs Bunny, Fat Albert, and more whenever you like!
Kenner kept the concept going, as shown in this 1975 ad for the Six Million Dollar Man Movie Viewer toy. New stickers, new cassette, and the toy is all new and ready to go!
Yesterday’s SSP Ultra Chrome and Classy Crashers catalog pages weren’t the only SSP toys featured in the 1974 Kenner catalog.
Here we see the Smash-Up Derby toy cars and lots of temptation for those kids who want to completely destroy things.
And yes, this series has found its way to battlegrip.com before: I shared this commercial way back in 2011. Six years ago? Yeah, this site is getting old.
More from the 1974 Kenner catalog, and again a repeat of an ad that I’ve shared before with the SSP Classy Crashers (first posted here). These old Kenner comic-style advertisements are incredible, and seeing these two different SSP ads makes me realize that the SSP line was a lot larger than I had realized.
As with some of the other ads that appear in this catalog, the SSP toy cars don’t get quite the level of documentation online that I’d like to see. There’s this retroland.com post, and a few other bits online, but the limited coverage makes me suspect that there’s a lot more to this series of toys than I may ever know.
More pages from the 1974 Kenner catalog, this time showing another page we have seen before (Duke, Super Action Dog ad first posted here) as well as a two-page spread for Kenner’s Steve Scout and Bob Scout action figures.
We’ve seen ads for Kenner’s Boy Scouts action figures before (here and here), but those earlier ads are nothing compared to all of the fun packed into this two-page catalog spread. So many accessories for the Steve Scout action figures!!!