One of the stranger things about the seventies is how the Marvel and DC characters were often lumped together by toymakers. For example, this 1978 Star Wars Weekly back cover ad has Spider-Man and Batman toys promoted in the same place. There is no way we would see something like this today.
From 1978 and the Superhero Catalogue comes this two-page spread of awesome Batman toys and trinkets of the seventies. Out of all of the toys shown here, I remember having the Batman Colorforms when I was about five . . . and that’s all. I never had those amazing Corgi Batman vehicles, the utility belt, or the other unusual (and likely cheap) toys.
The $4.28 price we saw in a 1984 ad a few days ago wasn’t the best price you could find for Kenner’s Super Powers action figures in September of 1984. This September 30 ad from the Louisville, Kentucky, Courier Journal newspaper shows the toys on sale for only $3.99/each at the SuperX drug stores, meaning that I know where to take my $5 bill if I’m ever in Louisville in September of 1984.
September 21, 1984. The “Fun and Games” store of Owensboro, Kentucky, offers up this look at the Kenner Super Powers action figures in an advertisement found in the Messenger Inquirer newspaper and leaves me with one question: Why didn’t I grab all of these toys in 1984 when they were so very cheap? Oh. Right. I forgot. $4.28 wasn’t cheap at all in 1984; that’s the equivalent of $10.25 in today’s dollars!
One of my favorite Batman artists ever, Norm Breyfogle (Breyfogle Batman books at Amazon.com*) crafted this gorgeous Batman painting for the first issue of the Mud Pack four-part story way back in 1989. Breyfogle created other Batman paintings over the years (the cover to Holy Terror* truly stands out), but there’s something pure superhero about this Batman poster that was bound into Detective Comics #604.
The artwork in this 1979 newspaper advertisement is spectacular! I always love uncovering the ads where artwork other than what the toymaker provided was used, and this shot of R2-D2, Superman, Donald Duck, and others really hits the spot when it comes to unauthorized art. Fantastic stuff!!!
This 1980 K-Mart newspaper advertisement is loaded with toy trains and cars, and a bit of studying the ad reveals both the Batmobile and the Spider-Man Spider Mobile toy cars for $10.93/each. Now eleven bucks may not sound like a lot, but if we adjust for inflation, that’s the equivalent of $32.28 today. That’s a lot of bucks, kids!