Harvard Business Review and G.I. Joe
Harvard Business Review (Amazon.com search*) has a great magazine and an awesome series of books. I most often read their works on flights, and for next week’s flight to Europe I’ve stocked up the iPad with the latest issues of the magazine and something a little bit special that I’ve not done more than scan . . .
Titled G.I. Joe: Marketing an Icon, this 21-page case study looks at the challenges facing Billy Lagor, G.I. Joe brand manager in 2003, and the choices that had to be made to promote the G.I. Joe brand. From the quick skim I gave the file this looks to be both very educational and highly informative.
Now to see what other toy industry-related case studies they offer in PDF at the site . . .
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