“Launched June 5” in 1967

Both Space Toys of the 60’s* and Action Figures of the 1960s* have been the best books I’ve found when it comes to Mattel’s Major Matt Mason astronaut toys of the sixties.

Unfortunately, the books don’t include info on the exact release dates and prices of the line . . . that’s where old newspaper ads can help us! Ads like this one from June 11, 1967, and the Brazosport Facts of Freeport, Texas. Can we trust that this ad is accurate and the toys released June 5 of that year? Probably not, but it’s still fun to see how retailers promoted the line when it was new.

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