December 22, 1974. I’ve posted about Kenner’s Steve Scout action figure before (search the site), though there is so little info about the toy line out there that it is still one that many collectors have never heard of. My own experience with the toy line is limited to what you can find here; I’ve never held one of these and I cannot remember seeing one up close. Still, this Daily News advertisement from New York, New York was too good to skip: We always wanna see toys as they were advertised to the kids, right?
October 3, 1974. This Hobby Center newspaper ad from the Akron Beacon Journal is one of the best collections of action figures on sale in the seventies that we’ve ever uncovered. It’s not enough that the ad offers us a great look at Hasbro’s G.I. Joe and Mattel’s Big Jim, two of the greatest action figure lines of the mid-seventies, but we also get such classics as Gabriel’s Lone Ranger, Ideal’s Evel Knievel, and even Kenner’s short-lived Steve Scout Boy Scouts action figure! What kid in 1974 wouldn’t want all of these?
December 15, 1974. Hasbro’s G.I. Joe Adventure Team (find at Amazon.com*) appears in this 1974 newspaper advertisement out of The Cincinatti Enquirer . . . which is fast becoming one of my favorite newspaper archives to uncover toy ads. The Adventure Team hit the scene when I was too young to enjoy and appreciate the toys, but looking back at the designs today leaves me with nothing but respect for Hasbro’s designers. Way to transform war toys in adventure toys!
I’ve shared a few different ads for Kenner’s Snoopy Toothbrush of the seventies — newspaper ad, comic ad — but I have failed to direct your attention to the toothbrush in action. Easily fixed! Say hello to this 1974 commercial!!!
- “The Whole Family Loves Snoopy” (battlegrip.com)
- Kenner’s Alien in the 1980 Kenner Trade Catalog (battlegrip.com)
- 1980 Kenner Trade Catalog and the Strawberry Shortcake Carrying Case (battlegrip.com)
This 1974 K-Mart newspaper ad brings Kenner’s Snoopy toothbrush (last mentioned here) out for another viewing and shows us one of the Playskool “Familiar Playsets” with McDonald’s. Those Playskool playsets look fabulous, especially when we stop and take a look at the McDonald’s playset pics posted at toys2remember.com. Okay, is it wrong that I’d love to grab these Playskool sets?
And here it is, kids! The last page of Kenner’s 1974 catalog meaning that we’ve now seen sixteen pages and a total of fourteen different comic-style advertisements for the Kenner toys of the seventies. The last ad I’m sharing isn’t the last ad in the catalog (that would be the Snoopy Pencil Sharpener), but because of the way I divided up the pages this Spirograph page comes in at the end of the fun.
For more Spirograph fun there’s this 1967 Popular Science article. Yes, the Spirograph is an old toy.
And that’s it, the entire 1974 Kenner catalog posted and ready for the world to discover and enjoy. These pages are certain to be fantastic reference material in the distant future, right?
Before the magic of VCRs, kids would find themselves with toys that held the promise of watching cartoons and such on demand. I know that in today’s world — I have Hulu and Netflix sitting there ready at any time of day — the concept of a toy designed just to show films and images seems weird, but in the seventies the Cassette Movie Viewer from Kenner was a miraculous toy. Look, kids! You can watch The Flintstones, Bugs Bunny, Fat Albert, and more whenever you like!
Kenner kept the concept going, as shown in this 1975 ad for the Six Million Dollar Man Movie Viewer toy. New stickers, new cassette, and the toy is all new and ready to go!
Yesterday’s SSP Ultra Chrome and Classy Crashers catalog pages weren’t the only SSP toys featured in the 1974 Kenner catalog.
Here we see the Smash-Up Derby toy cars and lots of temptation for those kids who want to completely destroy things.
And yes, this series has found its way to battlegrip.com before: I shared this commercial way back in 2011. Six years ago? Yeah, this site is getting old.