December 22, 1974. I’ve posted about Kenner’s Steve Scout action figure before (search the site), though there is so little info about the toy line out there that it is still one that many collectors have never heard of. My own experience with the toy line is limited to what you can find here; I’ve never held one of these and I cannot remember seeing one up close. Still, this Daily News advertisement from New York, New York was too good to skip: We always wanna see toys as they were advertised to the kids, right?
My three books of Star Wars newspaper ads are being offered today only to U.S. readers. Unfortunately, shipping costs are too high to ship internationally at the moment, so I am only selling to readers in the United States today. I will close the buy button down tomorrow, so please act quickly if you want to order these three hardcover books. Each is 8.25″ x 8.25″ and 96-pages in size, and all three include newspaper ads, toy photos, and other marketing materials.
All three books + shipping in the U.S. comes to $90.
UPDATE: Offer is closed for now.
October 3, 1974. This Hobby Center newspaper ad from the Akron Beacon Journal is one of the best collections of action figures on sale in the seventies that we’ve ever uncovered. It’s not enough that the ad offers us a great look at Hasbro’s G.I. Joe and Mattel’s Big Jim, two of the greatest action figure lines of the mid-seventies, but we also get such classics as Gabriel’s Lone Ranger, Ideal’s Evel Knievel, and even Kenner’s short-lived Steve Scout Boy Scouts action figure! What kid in 1974 wouldn’t want all of these?
This isn’t the sort of advertisement that we see often. From the January 5, 1975, issue of the Cincinnati Enquirer comes this block for a job opening at Kenner! The ad leaves me with one question: What would a computer operator’s job actually be in 1975? I assume this was in the company’s business office, because the creative team probably wasn’t doing much with computers back when Kenner ran this job opening advertisement.
January 2, 1975. You may remember the comic ad I posted two years ago, or maybe this is your first introduction to Kenner’s Duke dog action figure of the seventies, but regardless of your prior knowledge or lack of knowledge of the toy, this Poughkeepsie Journal newspaper ad is an unusual treat. I mean, just how often do we run across an ad for a dog action figure?
December 17, 1986. This Des Moines Register block of advertising brings three of my favorite toylines of the eighties into the picture, as Hasbro’s G.I. Joe and Transformers join Kenner’s M.A.S.K. to make for a Christmas treat that I’d enjoy as much today as I would have when the ad was new.
The $4.28 price we saw in a 1984 ad a few days ago wasn’t the best price you could find for Kenner’s Super Powers action figures in September of 1984. This September 30 ad from the Louisville, Kentucky, Courier Journal newspaper shows the toys on sale for only $3.99/each at the SuperX drug stores, meaning that I know where to take my $5 bill if I’m ever in Louisville in September of 1984.
September 21, 1984. The “Fun and Games” store of Owensboro, Kentucky, offers up this look at the Kenner Super Powers action figures in an advertisement found in the Messenger Inquirer newspaper and leaves me with one question: Why didn’t I grab all of these toys in 1984 when they were so very cheap? Oh. Right. I forgot. $4.28 wasn’t cheap at all in 1984; that’s the equivalent of $10.25 in today’s dollars!