Big Bad Toy Store Promoting Kickstarter?

Okay, yesterday’s email from Big Bad Toy Store was a bit of a shock. Unlike the usual mail I receive from the site, this one did not direct me to BBTS to find some new toy. Instead, the mail existed solely to tell their customers about the upcoming Play With This Too project to crowdfund unofficial Transformers toys.

Visit Play With This Too!
Visit Play With This Too!

This new company is made of several former Hasbro employees including Aaron Archer and Rik Alvarez. Working along them are several toy and entertainment industry experts such as Steve Redinger, Trent Troop, Mark Wong, Ken Christiansen and Simon Furman. Play With This Too has also contracted famed designer, co-founder and former co-owner of the Four Horsemen – Christopher Dahlberg of Berger Inc. Christopher Dahlberg will produce the digital sculpts for their action figure line.

Fascinating. I knew that Play With This Too was generating quite a bit of press about their upcoming Kickstarter project, but to see an online store send an email blast just to share this news leaves me asking: Is BBTS a partner in this venture, or are they simply looking to sign on for exclusive versions of the toys?

It’s going to be a lot of fun to see how this project shakes out when it launches next year.

1 thought on “Big Bad Toy Store Promoting Kickstarter?

  1. I am looking forward to this Kickstarter. I’m trying to save money even now for it. I too received the email from BBTS and was pleasantly surprised by it. I think you’re right about the site possibly having an exclusive. Only time will tell.

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