Gabriel’s Lone Ranger, Hasbro’s G.I. Joe, Mattel’s Big Jim, and More!
October 3, 1974. This Hobby Center newspaper ad from the Akron Beacon Journal is one of the best collections of action figures on sale in the seventies that we’ve ever uncovered. It’s not enough that the ad offers us a great look at Hasbro’s G.I. Joe and Mattel’s Big Jim, two of the greatest action figure lines of the mid-seventies, but we also get such classics as Gabriel’s Lone Ranger, Ideal’s Evel Knievel, and even Kenner’s short-lived Steve Scout Boy Scouts action figure! What kid in 1974 wouldn’t want all of these?
