“Introducing the World of Heroic Fantasy” with He-Man in 1982

July 22, 1982. This Lionel Kiddie City advertisement from the Philadelphia Inquirer stands out as one of the best Masters of the Universe newspaper ads we’ve ever seen! The included rebate offer is there to convince parents to buy the toys — not an easy task in the summer months so far from the holidays — while the invitation to meet He-Man and Skeletor at the store helps drive the kids to beg “can we go?” over and over. Add all of that to the early date of the ad and just how clean and sharp all of the art is, and I think you’ll see why I consider this ad so important and fun.

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