Masters Fantasy Figures

November 27, 1985. Here’s a different ad for Masters of the Universe action figures from the eighties. $3.99 seems to have been a pretty standard price for the single figures back in the eighties, which leaves me asking: Why has Mattel not figured out a way to offer action figures for $5 or less? They still sell Hot Wheels cars for a buck, so you’d think they could figure out how to sell figures for eighties prices today.

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