“We Have Dungeons & Dragons” at Hobby Town in 1977

January 30, 1977. Hobby Town’s small, simple advertisement for the Dungeons & Dragons roleplaying game — as found in the Lincoln, Nebraska, The Lincoln Star newspaper — doesn’t tell us anything at all about the game, meaning that you had to know what Dungeons & Dragons even was for this to be in any way interesting. What an odd ad design!

Dungeons & Dragons for only $10!