“Adventure Starts with this Bunch”

Over thirty years after the Adventure Team (find at Amazon.com*) was first in stores, this 2007 ToyFare magazine advertisement promises the world that the 12-inch scale G.I. Joe Adventure Team action figures were back as a wave of five Walmart exclusive toys. Between this promotion, the 25th Anniversary Real American Hero line, and the Sigma 6 series, G.I. Joe was getting a lot of shelf space ten years ago. What a difference a decade has made to a once-great toyline.