Dino-Riders Action Figures on Sale in 1988

December 18, 1988. The Journal Times of Racine, Wisconsin, brings us this small ad block for Tyco’s Dino-Riders action figures. As I’ve mentioned before, reading Toyland: The High-Stakes Game of the Toy Industry* will give you greater insight into the design, development, and marketing of the Dino-Riders toyline, and seeing ads like this one really speaks to me in a drastically different way after learning what into the creation of the toys. It makes the failure of the line almost personal in a way.